The beating heart of healthcare in the Middle East

WHX Dubai 2026 (formally Arab Health), the intersection of cutting-edge technologies, revolutionary concepts, and healthcare experts, is reshaping the healthcare landscape.

Engage in discussions on the most advanced innovations, effective strategies, and exemplary practices in healthcare, taking place from 27 - 30 January 2025, at the Dubai World Trade Centre. After a hugely successful last show (2024) the UK Pavilion is be back at its best, in the Middle East’s largest healthcare trade show.

WHX Dubai is set to welcome the world’s innovators, buyers and clinicians, who collectively, are responsible for shaping the future of care. A fixture of the international calendar, WHX Dubai represents a huge opportunity for UK healthcare manufacturers and providers to showcase the very best of talent and innovation to a global audience.

The UK Pavilion, which remains one of the biggest national pavilions at the show, will be home to an array of technologies and services, with product showcases, surgical simulations and expert seminars, all designed to drive footfall to the stand. With over 200 UK companies set to attend, bespoke support will be on hand for exhibitors in the shape of the UK’s Department for Business and Trade, and a range of national and regional trade associations, whose role is to make your exhibiting experience all the more impactful.

The UK brand is incredibly well respected in the Middle East, and WHX Dubai represents a prime opportunity for UK innovators to connect with procurement professionals from across the region to support patient care.