The UK Government is set to attend World Health Expo (WHX) Dubai 2026 and is inviting health and life sciences organisations to connect and explore international growth opportunities in the Middle East and beyond.
Led by Healthcare UK (HCUK) and the Department for Business and Trade (DBT), the UK delegation will showcase the best of British healthcare innovation through a number of programmes at the event. Working closely with British Embassy teams, the UK Government will also support introductions to key stakeholders across the Middle East, the US and India.
Register now to access UK Government support at WHX
UK businesses are encouraged to register via the UK Government Swapcard platform, which offers access to key event activity, market insight and exclusive invitations.
Swapcard users will be able to access:
- Market briefings and 1-1 meetings during WHX Dubai 2026 with Commercial Officers covering markets including Doha, Egypt, Morocco, Saudi Arabia and the UAE, offering insight into healthcare landscapes and international growth strategy.
- Pre-show online market briefings, with session links provided via Swapcard. These will be hosted on Microsoft Teams by British Embassy Commercial Officers across USA, India, Hong Kong, China, UAE, Egypt, Morocco, Saudi Arabia, Indonesia and Vietnam.
- Invitations to NHS seminar sessions taking place during the show.
- Invitations to Prevention-focused sessions, featuring a panel of expert speakers.
Visitors can meet the team at the UK Government stand (S9.A110) to learn more about programmes supporting export, partnerships, and market entry in priority regions.
With a packed programme of briefings and fringe events, businesses are reminded to stay connected through Swapcard to receive the latest updates and invitations throughout the week.
